Product Release Library

Index

  1. Marketing
  2. Sales
  3. Demo
  4. Product
  5. Services
  6. Finance
  7. Documentation
  8. Legal
  9. Quality Assurance (QA)
  10. Support
  11. Training
  12. Implementation


Library

Internal Product Marketing Material

ID Task Name Origin Status Comment

Overview of Product Release (presentation)



Sales launch plan



Account management launch plan (ie to existing customers)



Customer launch plan



Customer / Analyst quotes



Benefits of new release - business and technical



Press release



Case Studies



ROI paper



Updated Sales Presentation



Partner Presentation



Technical Presentation



Business Datasheet



Technical Datasheet



Brochure - detailed



Product White Paper



Business thought leadership white paper



Competitive Positioning



Language translation for collateral



Partner collateral



Updated product roadmap



Campaign plans with objectives and target segments



External Marketing Material

ID Task Name Origin Status Comment

PR and Analyst Launch plan



Sales

ID Task Name Origin Status Comment

Sales Kit



Launch plan



Training - How to sell



Technical training - (ie for Sales Engineering)  


Collateral pack



Campaign plans with objectives and target segments



Demo

ID Task Name Origin Status Comment

Scenarios for demo



Screen shots of demo



Demo scripts



Data reset scripts



Canned demo for partners



Product

ID Task Name Origin Status Comment

Product Release Checklist complete



General Availability date



Worked examples use of features of product



Product available internally



Quality plan completed



Availability Matrix - 3rd party software supported



Services (eg Professional Services)

ID Task Name Origin Status Comment

Service delivery pack



Partner enablement pack



Finance

ID Task Name Origin Status Comment

Pricing plans finalised



Sales Commission plans signed off



Documentation

ID Task Name Origin Status Comment

Technical documentation completed



- Release notes



- How to use guides



- Installation / Migration guide



- Reference



- Online help



- User manuals



Known issues published



Legal

ID Task Name Origin Status Comment

Copy lodged with escrow



Standard license contract reviewed



IPR - legal sign off



Links to partners - legal sign off



Implementation plan contracts in place



Migration plan contracts in place



Beta customer contracts agreed



Quality Assurance (QA)

ID Task Name Origin Status Comment

Test plan completed and signed off



Beta test plan completed



Support

ID Task Name Origin Status Comment

Customer support sign off



Support environment set up



Previous release support withdrawal notice



Training

ID Task Name Origin Status Comment

Sales training developed



Technical training developed



Sales team trained - how to sell



Sales Engineering team trained - how to sell



Partners trained - how to sell



Partners trained - technical



Sales Engineering team trained- technical



Support team trained



Professional services trained - installation



Training schedule published



Implementation

ID Task Name Origin Status Comment

Implementation - Plain vanilla implementation definition



Services Estimating Tool